Home › Black Friday Watch
Black Friday Watch · updated weekly
What 25 big Shopify stores changed before Black Friday
We read the public product feeds of 25 well-known Shopify brands every week and compare them. Here is what moved between 25 Oct – 30 Oct 2026: launches, markdowns, price cuts and the first Black Friday labels.
The biggest moves this week
- 109 products with Black Friday in the title
- 109 products tagged “NOV-BF-HIM-2026” in its public feed
- 45 new products
- 1 new product
- 83 products went on sale
- 1 price cut
- 5 products tagged “blackfriday” in its public feed
- 25 new products
- 61 products went on sale
- 192 new products
- 9 products went on sale
- 8 price cuts
- 275 products tagged “bfcm-unpublished-26” in its public feed
- 55 new products
- 55 products tagged “bfcm-eligible” in its public feed
- 2 new products
- 30 products tagged “BFCM Trending” in its public feed
- 15 new products
- 1,000+ new products
All 25 stores
| Store | New | On sale | Price cuts | BF in titles | BFCM tags |
|---|---|---|---|---|---|
| YoungLA | 45 | 0 | 0 | 109 | 109 |
| Fenty Beauty | 1 | 83 | 1 | 0 | 0 |
| Chubbies | 25 | 61 | 0 | 0 | 5 |
| Alo Yoga | 192 | 9 | 8 | 0 | 0 |
| Gymshark | 55 | 0 | 0 | 0 | 275 |
| Glossier | 2 | 0 | 0 | 0 | 55 |
| MrBeast Shop | 15 | 0 | 0 | 0 | 30 |
| Fashion Nova | 1,000+ | 0 | 0 | 0 | 0 |
| Kith | 628 | 0 | 0 | 0 | 0 |
| Dr. Squatch | 13 | 4 | 2 | 0 | 2 |
| Stanley | 1 | 0 | 2 | 0 | 0 |
| Netflix Shop | 8 | 1 | 0 | 0 | 4 |
| Brooklinen | 2 | 0 | 0 | 0 | 0 |
| ColourPop | 12 | 0 | 0 | 0 | 0 |
| Rothy's | 10 | 0 | 0 | 0 | 0 |
| Summer Fridays | 0 | 1 | 0 | 0 | 0 |
| Rhode | 0 | 0 | 0 | 0 | 2 |
| Our Place | 4 | 0 | 0 | 0 | 0 |
| Olipop | 3 | 0 | 0 | 0 | 0 |
| Allbirds | 1 | 0 | 0 | 0 | 0 |
| Liquid Death | 1 | 0 | 0 | 0 | 0 |
| Merit Beauty | 1 | 0 | 0 | 0 | 0 |
| Rare Beauty | 1 | 0 | 0 | 0 | 0 |
| Feastables | 0 | 0 | 0 | 0 | 0 |
| Taylor Swift Store | 0 | 0 | 0 | 0 | 0 |
No change this week at Feastables, Taylor Swift Store. A quiet feed is information too: if you sell against one of them, their Black Friday plan is not public yet.
How to use this for your own store
- Launches before the sale are a tell. A wave of new products a month out usually means the hero items of the campaign are already in the catalogue.
- Early markdowns set the bar. If a rival is already discounting, shoppers will compare your Black Friday offer against that price, not your full price.
- Your real rivals matter more than these brands. The same read works on any Shopify store. Try your closest competitor in the free checker below.
Common questions
Where does this data come from?
Every Shopify store publishes its catalogue at /products.json: product titles, tags, publish dates, prices and compare-at prices. We read the newest 1,000 products of each store on two dates and compare them. Nothing here comes from a login, an ad library or an estimate.
What counts as a product going on sale?
A product that was in both reads and had no compare-at price the first time, but has one higher than its price the second time. Products that only appear in one read are counted as new, never as a new sale, so a store simply showing us a different slice of its catalogue cannot inflate the numbers.
What do the BFCM tags mean?
Some stores label products in their public feed with tags such as "bfcm-unpublished-26" or "blackfriday". We report the tag exactly as it appears and how many products carry it. What the store intends to do with those products is for them to say; we do not guess.
Can I get this for my own competitors?
Yes. Promolexa does the same weekly read for the stores you choose, emails you only when something changed, and drafts an email and social post to answer it. One competitor is free; it even suggests rival stores from your own products.
Watch your own competitors like this
Promolexa reads the stores you pick every week, emails you only when something moved, and drafts the counter-campaign. It suggests rival stores from your own products, and one competitor is free.
Free plan, no trial clock · Standard $29/month with a 7-day free trial · billed through Shopify